Collection: Friendly Dog Gear

The concept of Friendly Dog Collars was born in the UK in 2007, thanks to Jonathon Saville's inspiring experience with his beloved Staffordshire Bull Terrier, Roxy.

Jon’s heartwarming story highlights the importance of not judging a dog by its appearance. Despite Roxy's intimidating looks, she never harmed anyone, yet strangers would often cross the street to avoid them. The turning point came when Jon's sister playfully dressed Roxy in a pink outfit, leading to a dramatic shift in how people perceived her.

This simple act of apparel transformed their public outings, igniting the idea for the first “FRIENDLY” green dog collar.